Popular Patagonia Gear
Patagonia was founded by Yvon Chouinard. As a young climber he made a name for himself building and selling climbing gear that fixed the problems of the gear at the time. In 1970 Yvon realized rugby shirts we more durable and were better suited for climbing than the popular dress shirts of the time. By 1972 he was selling shirts for climbing, polyurethane rain cajoles, bivouac sacks, boiled-wool gloves and mittens, and hand-knit reversible “schizo” hats under a new company called Patagonia.
By 1980 Patagonia introduced the idea of layering: wearing an inner layer against the skin for moisture transport, a middle layer for insulation, and then an outer shell layer for protection against the elements. Chouinard modeled the outerwear after the sweaters worn by North Atlantic fisherman and the base layers after marine ropes that didn’t absorb water. We can also thank Patagonia for being one of the first outdoors companies to introduce vividly colored gear.
Today Patagonia not only produces state-of-the-art clothing for climbing, skiing, snowboarding, surfing, fly fishing, paddling and trail running, but they also do their part in protecting the environment. Starting with their use of 100% organic cotton.