New Battle-Ready Patagonia Gear

New Battle-Ready Patagonia Gear

The Patagonia Spring 2016 Collection is here and the best way we can describe the saltwater fly fishing line is "battle-ready". All good armor has a job to do, the new Patagonia gear is no different. Spring and Summer not only bring hot fishing, but also blistering heat and torrential downpours that seem to come [...]
New Simms Protection From Sun & Swarms

New Simms Protection From Sun & Swarms

Anyone who's ever pulled up to the Flamingo boat ramp before the sun came up, fished the Tamiami Trail around dusk, or got too close to certain keys and islands knows that swarms of mosquitoes and no-see-ums can drop morale in seconds. The fly line eating ingredients and nauseating odor of bug spray may have [...]
New Cyclepond gear from Fishpond

New Fishpond Gear Made From Recycled Fishing Nets

Fishpond has really stepped up their conservation game with the new line of CYCLEPOND bags and packs, made from from 40-100% recycled commercial fishing nets. The use of recycled nets not only aids in the removal and prevention of marine pollution, but also 27% less natural resources are consumed and 28% less greenhouse gas is [...]
November fly fishing photo contest banner

November Fly Fishing Photo Contest

Enter the November Fly Fishing Photo Contest for a chance to win a $150 Ole Florida Gift Card. Winner will be picked randomly on November 16, 2015 and the Gift Card will be valid both in-store and online. Post your best fly fishing photo to the Ole Florida Fly Shop Facebook page to have your [...]
New site announcement

We’re Taking 15% Off Flies & Materials To Celebrate The New Site

Built on a lifetime of fly fishing dedication, this brand new shopping experience features innovative functionality designed to enhance and simplify the way you shop for fly fishing gear, materials, and apparel online. Here’s just a few new features…