For me, Darren Selznick's Ole Florida Fly Shop has been much more than a retail site to conveniently purchase fly fishing and fly tying equipment. Darren gets to know the people who enter his shop as individuals with their own goals and he sees his role as advising each of us so that what we purchase is really going to be right for us in achieving our fly fishing ambitions.
Over the past decade I have benefited from a long-term education as Darren helped me solve countless fly casting, fly fishing and fly tying problems as they came up. Ole Florida Fly Shop is a real ally in helping its customers develop and learn this great sport.
In my 40+ years as a serious fly fisherman and fly guide, I must have wandered into 100 fly shops all across this country. Darren Selznick at Ole Florida Fly Shop is easily the hardest working fly shop owner I have ever seen. Extremely knowledgeable in both local fishing and travel destinations, he will go to the ends of the earth to get what you need in the unlikely event he does not already have it in his well stocked shop.
If getting to his shop is a problem, he is happy to ship to you. The inventory of rods, reels, lines, flies, fly tying materials and clothing is second to none and topped off with weekly fly tying classes and periodic seminars by fly fishing experts, there really isn't a need to go anywhere else.
A true product of our environment, Ole Florida Fly Shop is your go-to salt-centric fly fishing mega-shop. With homebase just minutes from the water in South Florida’s Boca Raton, Ole Florida was strategically built to provide fly fishing gear for saltwater fly fishing’s pioneers as they traveled up and down the state exploring the waters. Today our roots stretch out from our local waters, to Montana streams, New Jersey shorelines, Louisiana marshes, Everglades backcountry, Bahamas flats, and nearly everywhere in-between. Our fly fishing knowledge & expertise is heavily influenced by proven guides and anglers along these routes. Combined with our selection of the most technologically advanced fly rods, reels, fly lines, and leaders/tippets, Ole Florida Fly Shop has the ability to outfit anglers for success worldwide.
The backbone of our commitment to your success on the water and the advancement of the sport may be our selection of trusted fly fishing equipment such as Nautilus reels, Tibor reels, Sage fly rods, G.Loomis fly rods, RIO fly lines, and Simms wading gear & performance wear, however it all starts with the fly. That’s why Ole Florida Fly Shop’s fly tying selection is second to none. We carry all the quality fly tying materials, from manufacturers such as Enrico Puglisi and Hairline Dubbin, needed to tie everything from nymphs to bass poppers to our signature fly – the Eat Me fly.